I’ve been revisiting Iceland recently.  Not physically, sadly, but through the photographs I took in the years before the island became quite so swamped with tourists.  I was a tourist myself of course but I enjoyed being in the minority, not the majority. Now tourists outnumber the Icelandic people themselves.

I was lucky to visit Iceland when I did.  I made some good friends who have seen their home transformed since the financial crash and banking crisis of 2008.  I can understand why the Icelandic government took the route they did but of course politicians rarely experience the outcome of their actions.  They are far removed from the lives of the ordinary citizen.

Some in Iceland are of course making a lot of money out of tourism, taxes are boosting the economy, but for a lot of people, finding a home is becoming difficult because it’s more lucrative to rent to tourists than to the indigenous population and with thousands of people trekking and driving off road, not respecting the incredibly delicate ecosystem that exists on such a young island, well this makes me very sad.  I look back at these photographs with pleasure that I was there in the wilderness alone, and sadness that I’m not likely to ever be able to experience the same again..

64 responses

  1. So fine you can enjoy again by looking at your photos.

    April 4, 2017 at 6:10 pm

    • It is nice Lou yes, the beauty of photography. Thank you for your comment! :-)

      April 4, 2017 at 6:41 pm

  2. Exquisite

    April 4, 2017 at 6:40 pm

    • Thank you very much Paula! :-)

      April 4, 2017 at 6:41 pm

  3. Know the feeling all too well from visiting our National Parks from the late 60s through 70s. Before they were loved to death. The mobs of folks these days are extremely off-putting and the experience simply isn’t worth it. Nice to have such wonderful images to look back to.

    April 4, 2017 at 7:32 pm

    • It is indeed Gunta! Thank you for your comment. As Sylvia has pointed out, in places like the Antarctic where she has recently been, tourism is strictly controlled and limited both in numbers and in terms of controlling the impact on the environment. I think it’s a shame that Iceland has simply gone for the money with little regard for the impact on the indigenous population or the environment. After all, when big business is involved, the politicians bow to the lobby groups, in this case the tourism lobby, at great detriment to the island.
      The fact that visitors don’t get the experience they were expecting from all the wonderful photographs in the brochures where these wonderful landmarks are empty of people will filter through and tourism will inevitably drop off. I feel very lucky to have been in Iceland when these images of empty landmarks were taken and I was able to take my own. Seeing them absolutely overrun with people on my last visit was soul destroying. The visitors deserve better.

      April 5, 2017 at 4:02 pm

  4. Harold Rhenisch

    I feel the same way, although I only started to go in 2010. Still, there were only 10% of the tourists that there are now. Nonetheless, once you get away from the road, even 100 metres, you can be very alone, and once you get out to Hafnarfjördur, still very suburban, there are no tourists at all. It is a great pleasure to be in a genuine culture there. One sad thing is how unwelcome foreigners can be in grocery stores outside of the Capital Region. Fair enough, but it shows great disruption and stress, and it hurts to watch and to be a part of. Go North, East and West, I say, and take your knocks from angry Grannies out shopping in the vegetable section. Even in Pingveillir I found things are manageable… Hiking deep into the park on a sunny but cold day in early November, we were alone, while the gorge and the thing site were crushed. Still, if you go again, you will have to give Svartifoss, Skogafoss and the Iceberg Lagoon a miss, and will have to skip the restaurant scene. Still, searching out the areas where Icelanders go remains exciting. They are kept secret, but you can find them. I won’t say where they are, because it is in the finding that one learns to be secret.

    April 4, 2017 at 7:54 pm

    • Hi Harold,
      I am lucky to have got to know Icelanders and have some very good friends in Iceland. I too have a some very good secret locations I can visit.
      You’re right, it’s still possible to find yourself alone in the wilderness but only if one avoids the Golden Circle but it’s the Golden Circle that is being marketed with pictures of these fabulous landmarks devoid of people. I was lucky to be able to take my own pictures of these landmarks with nobody around but on my last visit, I met a couple of very keen photographers at Skogafoss. They had all the equipment and zero chance of taking the picture they’d come to take.
      I think the fact that the visitors are not getting the experience they’re promised from the brochures will eventually trickle down and visitor numbers will drop.
      For people like you and I, we do get off the beaten track and experience a different Iceland but for many people visiting on packages, they don’t get the chance and I think this is a great disservice to them.
      The Icelandic people tend to be fairly dour and this is often mistaken for rudeness. It’s not. They are very reserved. It’s not unusual for a couple of Icelanders to get together for a cup of coffee and not say a word to each other. Just meeting is OK but you’re right, in some locations, the pressure that tourism is putting ordinary Icelanders under is showing in some quarters. This is their island. They are rightly very proud of it and are dismayed that the tourism lobby has been able to direct government policy that benefits the few but costs the majority.
      Thank you for your comment. Much appreciated.

      April 5, 2017 at 4:13 pm

  5. Interestingly the Caribbean island where I was born would love some of this tourism. Several years of severe weather has damaged the tropical forests leading to a loss of the very thing that attracts tourists.


    April 4, 2017 at 8:05 pm

    • Thank you for your comment Khurt. Tourism is obviously a good thing for many economies. Uncontrolled tourism is not. I’m sorry to hear that your home has been suffering at the expense of the weather. I hope that a recovery will come. I read the website link with great interest.
      I would love to visit the Carribean and have never had the opportunity. I hope to one day and I think I’ll put St Vincent and the Grenadines at the top of the list. It looks very beautiful despite the damage that extreme weather is doing to the Islands. My very best regards, Adrian

      April 5, 2017 at 4:20 pm

  6. That is beautiful Adrian.

    April 4, 2017 at 8:20 pm

    • Thank you so much Edith. I remember the day very well. Incredibly cold but so incredibly beautiful! :-)

      April 5, 2017 at 4:20 pm

  7. So beautiful and isolated. One sure fact of life is that nothing ever stays the same. It’s really sad that Iceland has become so overrun with tourists, and I suppose the locals need the revenue, but maybe the country will have put a cap on the number of people visiting. When we went to Antarctica there were stringent rules in place to make sure that not too many people went ashore at one time, and littering was strictly forbidden of course. How fortunate you were to get such wonderful photos with no-one else around.

    April 4, 2017 at 8:31 pm

    • Thank you for your comment Sylvia. I think that the environmental lobby in Iceland is growing and gaining in strength, sufficient to start challenging the tourism lobby that has led to government policy supporting this explosion in tourist numbers. It has to be controlled and I’m sure it will be. In my reply to Harold, I pointed out the disappointment that many are experiencing when the visit they are promised from the brochure photographs, is not what they get. Trying to photograph an iconic landmark with several hundred people in front of it is not ideal and not what most visitors expect.

      April 5, 2017 at 4:25 pm

  8. Your photographs I think truly capture the feel and look of Iceland. Completely captivating. New Zealand is similar to Iceland, can’t go anywhere without seeing tourists now.

    April 4, 2017 at 9:57 pm

    • Thank you Wendy. Tourism is a fact of everyday life now for so many. We can’t be selfish and keep beautiful places to ourselves but I do think we owe a duty to the indigenous people and the environment to implement some control. It can’t be right that tourists outnumber the people who call this beautiful island home. It’s a great shame.

      April 5, 2017 at 4:28 pm

  9. Sadly Adrian you are part of the problem – your gorgeous photos must have enticed a lot of people to visit Iceland. Places seem to suffer from being trendy: once it was the Greek Islands, then India and Nepal, Thailand, Bali and Ibiza. Hopefully it will be a phase and somewhere else will become popular soon and Iceland can go back to being remote and pretty. How do you fancy New Zealand? :-D

    April 4, 2017 at 10:41 pm

    • Hi Jude, Thank you for the compliment. I take your point that people are lured to this island because of the beautiful photographs they see in the photography magazines and brochures. I’m guilty of publishing an article in Outdoor Photography just last month. Unfortunately the photography they see and the photography they are likely to be able to take themselves, are two different things now.
      Fashion does play a part of course and I think, hope, that numbers of people visiting will dwindle. There’ll be the next ‘in’ place to be. I just hope the damage to the environment and the ordinary Icelander’s lives will be kept to a minimal in the meantime.

      April 5, 2017 at 4:35 pm

  10. That’s one of the things I love about Photography. It’s a constant and eternal reminder of the beauty one saw on a particular day (or longer visit). Each image brings back a precious memory.

    April 4, 2017 at 10:58 pm

    • Thank you Vicki. You’re absolutely right. Photography allows us to freeze a moment that we can revisit at will. Digital photography has opened that up to so many more people and that’s a wonderful thing. When I first started taking photographs in the days of film, it was expensive to get film developed, even if you did it yourself. Now photography is cheap and freely available to everyone and whilst pictures of people’s supper or a selfie outside Selfridges in London posted on Facebook and Instagram doesn’t necessarily advance the art of photography, it’s great that it’s something people can do. :-)

      April 5, 2017 at 4:42 pm

  11. What a beautiful, moody photo, Adrian! It’s a sentiment I wholeheartedly agree with. I feel sad, because the tourist industry is spoiling the captivating solitude of these distant places and ruining the natural eco systems.
    I don’t think a local could afford a house in Cley now either. It’s so much more profitable to sell to the wealthy Londoners so that the can have a second or third home…
    Best wishes to you all! :-) x

    April 5, 2017 at 9:06 am

    • Sorry for such a delay in replying to your comment Hanne. It’s much appreciated. It is indeed sad what uncontrolled tourism is doing to certain parts of the world. I feel sad for people visiting Iceland today who are simply not about to experience that majesty and isolation of the landscape when they’re jostling with hundreds of people taking selfies.
      I hope all is well with you and Klausbernd. I will email soon. Take care! :-) xx

      April 12, 2017 at 3:29 pm

  12. A beautiful photo. It sounds like tourism has definitely been a 2 edged sword. More tourists than inhabitants? That is quite a strange fact and a sad situation.

    April 5, 2017 at 9:54 am

    • Thank you Mr Dragon. It is indeed a strange situation and one that the majority of Icelandic people are not terribly happy about!

      April 12, 2017 at 3:26 pm

  13. Such a beautiful photograph, Adrian…. I’m glad you can revisit visually what you likely won’t be able to do again in person…as the times have changed so drastically. What a treasure to have been there alone to participate in the full body experience of the place…without the unwanted presence of so many people….

    April 5, 2017 at 2:18 pm

    • Thank you Scott. Iceland had such a huge impact on me and so much of that was to do with being so alone in the most amazing landscape. I feel sad for people visiting today who find themselves jostling with people taking selfies trying to get a view of the most amazing waterfall I got to enjoy alone.

      April 12, 2017 at 3:26 pm

  14. Sue

    Sad times for Icelanders….

    April 5, 2017 at 2:41 pm

    • Very much so Sue! Thank you for your comment.

      April 12, 2017 at 3:23 pm

  15. Beautiful image, Adrian! It’s sad when tourism ruins the place, I hope the Icelandic tourist agencies at least manage to minimize that kind of damage.

    April 5, 2017 at 4:00 pm

    • Thank you Camilla. I hope so too. :-/

      April 12, 2017 at 3:23 pm

  16. I didn’t know it was that bad but I’m not surprised – soon Cuba will experience the same, I suppose. This is why we seek out the forgotten corners. I’m glad you experienced the country before the crowds. There’s a wistfulness about those mountains in your photo, after reading the text.

    April 7, 2017 at 6:06 pm

    • Thank you Lynn. That picture was taken on my last visit. I know Iceland well enough now to get away from the crowds but visiting the attractions, I was shocked and saddened at how mobbed these beautiful places were. How can people enjoy these magnificent natural features jostling with hundreds of people taking selfies. I really was shocked. I met a couple of photographers with all there gear, serious stuff and they were looking around them with bewilderment. How could they take the picture they’d come to take, the picture they’d seen in all the magazines and in the tourist literature. I didn’t say that you needed to have come a couple of years ago when I was able to photograph the waterfall and glacial lagoon on my own. Not a soul about. Really a very dramatic and alarming change. I can well imagine that the same is about to happen to Cuba. We can’t keep these beautiful places to ourselves by ethical tourism has got to be the way forward and this means controlling numbers. I know for sure that the photographers I mentioned and many other people will have been very disappointed by their experience of Iceland. Icelanders, dour at the best of times, are not reacting terribly well to the influx and who can blame them. Outnumbered two or three to one by tourists who don’t have the best interests of the environment they’re visiting at heart. That said, a select few Icelanders are counting the bucks, buying the yachts and having a great time but ever thus it was so.

      April 12, 2017 at 3:13 pm

      • Yes. That’s about all one can say.

        April 23, 2017 at 3:36 pm

  17. There’s always a negative impact to any destination being popular. As a traveler I constantly think about my own effect upon an area, but the mass accumulation of throngs eager to Instagram their experiences is hard to manage.

    April 7, 2017 at 10:29 pm

    • There is and I think the Icelandic government, influenced by the tourist industry, have not managed the influx well. Infrastructure is limited, you can’t find toilets for example at many of the ‘attractions’ with the inevitable results. Not great. Thanks for you comment!

      April 12, 2017 at 3:22 pm

  18. Black Lightness

    It is nice to enjoy in photos and remember places after few years. When I see this photo I can see that Iceland have many nice places to make great photos. And this photo live nice and strong view on nature, river and mountains. And how nature can be beautiful and strong.

    April 9, 2017 at 4:13 pm

    • Thank you so much. It is great to be able to revisit these places through the photographs I’ve taken. I’m very lucky to have visited when I did. :-)

      April 12, 2017 at 3:22 pm

  19. It is sad to see places ‘ruined’ by too many tourists – and development – but it’s a tricky thing to deal with. Money is a huge driver and there are too many people with too little vision but there is also the quandary of ‘development’ in less affluent parts of the world. Who are we to try and stop it, or slow it down, it’s just a shame that man can’t seem to learn from his own mistakes – or realise that ‘progress’ isn’t necessarily so!

    April 11, 2017 at 8:40 am

    • No, it ain’t necessarily so Noeline. Iceland got burned in the 2008 financial crash but their banks, even by banking standards, were behaving particularly badly. The government decided, unlike ours, that the tax payer wasn’t going to pay for a bail out and tourism was what they were left with to rebuild their economy. Sadly, as is always the case, those with the most to gain have the loudest voice when influencing government policy and in Iceland, that’s the tourist industry such that development has not been controlled and it’s having a huge impact. I know my friends in Iceland and many Icelanders are worried that things really have gone too far. It’s sad. Thank you for your comment Noeline. Much appreciated.

      April 12, 2017 at 3:03 pm

  20. Wow, that’s gorgeous. All the elements in one image.

    April 12, 2017 at 7:08 am

    • Thank you very much! :-)

      April 12, 2017 at 2:56 pm

  21. Iceland has just a stunning beauty! What a picture. Thanks for sharing.

    April 17, 2017 at 8:24 pm

    • It certainly has. Thank you Cecelia!

      April 18, 2017 at 6:17 am

  22. I missed this post earlier – glad to have found it. A beautiful image. One by one the world’s wildernesses are being ‘discovered’ and over-visited and the world, in a way, becomes smaller as a consequence. What I do know from your superb work in Iceland, is that there is an aspect of Iceland that remains remote and wild, because ordinary tourists are not prepared to go out in the foulest of weather and capture the raw beauty of the wilderness in the teeth of a storm. Tourists are fair-weather folk who seek the chocolate box, picture postcard images. There will always be a wild world out there for people like you and me but with each passing year the effort required to reach it becomes greater.

    April 19, 2017 at 10:42 am

    • So very true Andy. Hiring a Jeep that could cope with the conditions did indeed allow me to get off the beaten track and experience the true, wild Iceland that I love so much. The experience for so many tourists on ‘packages’ sadly has become something quite different. I was so very lucky to experience the iconic waterfalls and glacial lagoons within the Golden Circle, ‘attractions’ within easy reach of Reykjavik, before the mass influx. I know when I go back, I can avoid these places and see the Iceland I love. The country is so much more than these, admittedly, incredible, waterfalls but the majority of visitors will not experience that.

      April 24, 2017 at 1:49 pm

  23. Nice pictures, when u can bring more. :)

    April 21, 2017 at 7:42 pm

    • Thank you for your comment. There are plenty more to come.. :-)

      April 24, 2017 at 1:39 pm

  24. awesome :)

    April 24, 2017 at 3:25 pm

    • Thank you very much Joshi!

      April 24, 2017 at 3:28 pm

  25. You haven’t posted in a while – I hope everything is OK, and am thinking about you – take care! Lynn

    May 17, 2017 at 6:40 pm

    • Thank you for your thoughts Lynn. All is well. I’m deeply involved in a photography project at the moment that is eating up so many hours and my energy levels are limited. This project is likely to run through most of the summer but I will endeavour to dip into the blogs I enjoy so much and would hope to find time to post every now and then. :-)

      May 18, 2017 at 11:30 am

  26. You pinpoint the problem of tourism anywhere in the world – and its dilemma. Because it provides economic growth, however often on the expense of the inherent culture and the natural environment. Of course, it’s kind of selfish to wish to be the only tourist in a place, and too often I have to revise my own ideas about who I am and what I am doing. I do travel a lot and how can I expect not others to want to do the same. But at the same time we all do long for the unique and untouched places. I visited Iceland first time in 1979. Not many tourist back then… Anyway, I love you photo of winterly Hvamstangi.

    May 19, 2017 at 12:27 pm

    • Thank you very much for your comment Otto. I’m sorry for the delay in getting back to you. It’s true, we can’t expect to be the only one’s to enjoy the wilderness of Iceland and other wonderful places in the world. At the same time, I do think, for environmental reasons as much as anything, tourism does need to be managed. I witnessed officials in Iceland surveying the viewpoints at Dettifoss which were ankle deep in mud and slush because of the sheer numbers of people visiting and only after the horse had bolted as it were, they were trying to figure out ways to protect the fragile environment surrounding the waterfall. It is an issue that will need to be addressed. Some sites in Iceland didn’t have toilets for example. The Icelandic economy was indeed benefiting from all these visitors but the infrastructure just hadn’t been put in place to cope with the huge numbers of people.

      May 25, 2017 at 11:36 am

      • I do agree with you. Tourism needs to be managed and regulated. Otherwise it will destroy its own fundament – and the environment and the local communities..

        May 26, 2017 at 7:49 am

      • Absolutely! :-)

        June 5, 2017 at 12:12 pm

  27. It’s always so nice to revisit Iceland through your wonderful photographs! I will go back to Iceland this summer, and I’m curious to see the difference since 2012 and 2014.. I wonder if things have changes in a few years.

    May 19, 2017 at 7:12 pm

    • Thank you very much Gin. I think you will see quite a difference sadly but I’m sure you’ll have a great time anyway! I will look forward to seeing your photographs and hearing about your trip. :-)

      May 25, 2017 at 11:30 am

  28. Great photo – I love this vast wilderness. Too bad I haven’t visited Iceland yet. I have been wanting to go for years, but now that there are so many tourists I am not as tempted anymore.

    The discussion about tourism is ongoing in Norway as well. Cruise ships is one of the things being discussed. Should there be a maximum allowed to enter the narrow fjords each day as they are polluting the fjords. Another thing is hikers venturing out in the Norwegian wilderness without being properly prepared, and in the end having to be rescued out. But in the other hand tourism is becoming an important income. But I think there is consensus among all that we need to prevent ending in the same situation as Iceland.

    Anyways – glad I can enjoy your photos from Iceland:)


    May 20, 2017 at 6:15 pm

    • Thank you very much for your comment Inger. I’m so glad I visited Iceland when I did. When one could enjoy the landscape and incredible waterfalls without having to wade through hundreds of tourists, dropped off from a never ending line of tour coaches. We can’t deny people the opportunity to see these wonderful places but there’s no doubt, for the good of the environment, tourism has to be managed, as it is in the Antarctic for example. Sorry for the delay in getting back to you! :-)

      May 25, 2017 at 11:28 am

  29. Thank you very much!

    May 25, 2017 at 11:37 am

  30. Beautiful shot of Hvamstangi and greatly worded article. We actually saw whales in the fjord when we stayed! Please check out our site when you have a chance!

    June 22, 2017 at 7:05 pm

    • Thank you very much. I will certainly visit when I can.

      July 18, 2017 at 2:50 pm

  31. I instantly recognize your work. Your “style” your perspective, the way you capture the heart of a place. Always inspired.

    June 27, 2017 at 8:06 pm

    • That’s quite a compliment Elena, thank you very much. :-)

      July 18, 2017 at 2:55 pm